After completing a Bachelor’s degree in Plastic Arts, Zeina moved to the UAE where she dedicated her career almost exclusively to working within the hospitality sector.

As a Creative Director, Zeina contributed to the hospitality projects oversight and management whilst acting as a point of contact for designers, operators, and developers.

She has over ten years of curatorial experience, in the hospitality sector including the Sheraton, The Four Season, the Intercontinental, the Ritz Carlton, the Rotana, and the Moevenpick collection in the Middle East.

In 2008 she founded ‘carree11’, a service oriented firm for Art Consultancy & Contracting.